Priceline Android: Deals Unwrapped
Project: Express Deals Unwrapped
Role: Lead Designer
Objective: This initiative was our premier holiday promotion allowing users to 'unwrap' an Express Deal Hotel with a finite number of 'credits'.
Process: I lead the design efforts across iOS and Android to create a consistent user and visual experience across both platforms for priceline's holiday promotion.
Outcomes: The impact that we saw was 1,185 bookings YTD (about 148/day average) and a share of about 14% of daily Express Deal bookings.
Express Deals result list with "wraps"
"Wrapped" Express Deal detail view
Promo block within Retail Hotel results list
"Unwrapped" detail view – showing the hotel info